Issue Date: Apr 15, 2004
COCA COLA'S British operation has withdrawn 500,000 bottles of Dasani water from the market, after bromate levels higher than the standard were detected in the product. Bromate is a derivative of bromide, and increases cancer risk over long-term exposure. Dasani was launched in UK in December last year, and had a controversy-ridden existence. Consumers were shocked to know that the cola giant was selling 'purified' tap water, at a price 30 times higher than that of London tap water!
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