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Crowd as the patron

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Dec 15, 2012 | From the print edition

Online>> http://www.kickstarter.com

imageThere was a time when creating a video game, funding a film or making a comic required a generous patron. Now, Kickstarter is not the only funding site for creative projects.

ArtistShare was launched in 2003 to enable musicians bypass record labels, followed by IndieGogo. But Kickstarter has gained most attention. Since its launch in April 2009 more than 2.5 million people have backed 30,000 projects.

The site has helped fund Oscar-nominated short films and put new products in the market.

Creators of a watch that can wirelessly connect to a smartphone raised more than US $10 million on the site. Singer Amanda Palmer raised US $1.2 millions to record her album. This week, director David Fincher reached his goal to fund part of an animated film.

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