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Analysis |
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| COLANISATION'S DIRTY DOZEN |
12 brands of cold drinks put to the test the coolest event of our times. They put to the test the most aggressive, glitzy, gutsy, premium, imaginative, high-quality, expensive and successful attempt to globally grab people’s stomach share. As it turns out, Pepsi, Mountain Dew, Diet Pepsi, Mirinda orange, Mirinda lemon, Blue Pepsi, 7-Up, Coca-Cola, Fanta, Limca, Sprite, and Thums Up are indeed colanisation's dirty dozen |
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CSE |
The Pollution Monitoring Laboratory (PML) of the Centre for Science and Environment (CSE) places in the public domain its analysis of the contents of 12 cold drink brands sold in Delhi. Three bottles of each of the 12 brands were purchased from markets across the city and analysed to see if they contained pesticides.
PML tested the cold drink samples for 16 organochlorine pesticides, 12 organophosphorus pesticides and 4 synthetic pyrethroides — all of these are commonly used in India as insecticides, in agricultural fields as well as at home
The test found: organochlorine pesticides
LINDANE (g-HCH): This deadly insecticide damages the body’s central nervous system as well as immune system and is a confirmed carcinogen. | |
It was found in 100 per cent of cold drink samples. Its concentration ranged from 0.0008 milligram per litre (mg/l) to 0.0042 mg/l in the samples tested. This last amount is 42 times the 0.0001 mg/l EEC limit — a set of standards stipulated by the European Economic Commission to control contamination in water used as ‘food’ — for maximum admissible concentration for an individual pesticide. |
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