A Funky look at nature
Green thinking is no longer peripheral, at least in much of the developed world. Recently, both Time and Fortune published special green editions.
The site under review is alive to this trend. It's the online version of a new monthly published by the South African publishing firm Ink. "Red represents our funky take on the serious issue of living green... At Red, we aim to make a difference, and our philosophy lies in our activist, red approach, to this green issue. We are convinced that the title in itself will draw consumers to pick up the magazine and read it," the publishers said.
The publisher Laetitia Botha wrote, "The concept for this magazine was based on the premise that we can no longer wait to change that which is in our power to change. The time to respond and to react to the reasons for climate change is now--the red lights are flashing and we have to be in the red mode, to retrieve the green".
The site promises to carry articles on issues such as climate change, nutrition and childcare. The first issue seems a little heavy on organic food and lifestyle. There is a piece on solid waste management and also a poll on the relevance of public transport. But there seems to be little effort to relate green issues to the lives of African communities. Is this omission deliberate? Keep a watch on www.redgreen.com to find out.