A Funky look at nature
Green thinking is no longer peripheral, at least in much of the developed world. Recently, both Time and Fortune published special green editions.
The site under review is alive to this trend. It's the online version of a new monthly published by the South African publishing firm Ink. "Red represents our funky take on the serious issue of living green... At Red, we aim to make a difference, and our philosophy lies in our activist, red approach, to this green issue. We are convinced that the title in itself will draw consumers to pick up the magazine and read it," the publishers said.
The publisher Laetitia Botha wrote, "The concept for this magazine was based on the premise that we can no longer wait to change that which is in our power to change. The time to respond and to react to the reasons for climate change is now--the red lights are flashing and we have to be in the red mode, to retrieve the green".
The site promises to carry articles on issues such as climate change, nutrition and childcare. The first issue seems a little heavy on organic food and lifestyle. There is a piece on solid waste management and also a poll on the relevance of public transport. But there seems to be little effort to relate green issues to the lives of African communities. Is this omission deliberate? Keep a watch on www.redgreen.com to find out.
Move from news to views and get in-depth reports on issues that matter to you, every fortnight.
Subscribe now »
We are a voice to you; you have been a support to us. Together we build journalism that is independent, credible and fearless. You can further help us by making a donation.
This will mean a lot for our ability to bring you news, perspectives and analysis from the ground so that we can make change together.