Archie in Africa

Tuesday 30 April 2013

Comics>> Plastic • Rwanda/US

imagePop Tate delivering homilies on the environment seems way out of character for the avuncular cafe owner in the popular comic series Archie. It seems even unlikely that he gets inspired by a plastic ban in Rwanda. But he might if Nancy Silberkleit plans work.

The co-chief executive of Archie Comics has begun discussions with graphic illustrators in Rwanda to use comics to create awareness about environment concerns pertaining to plastics. The publisher of the brand known for cartoon characters Archie, Betty and Veronica is inspired by the Central African country’s ban on plastic bag. “I want a series in Archie Comic Book that is inspired by Rwanda’s efforts to reduce global carbon footprint through controlling use of plastic bags,” Silberkleit said.

She also intends to “promote the comic books to enhance reading culture in North America”. Silberkleit has organised comic books fairs across the US and Canada for the purpose.

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