DO ECO-MARKS and green logos endorsed on products really help the
make an environment-friendly choice? May be not. A recent survey
by the National
Consumer Council in UK has found that green claims on products had
baffled. Sample a few: Dishwasher liquid: "Easy on the
Spring; Bleach bottle: "This bottle is made of polyethylene and
contains more than
25 per cent recycled plastic" - Domestos; and Water: "The Hildon
source lies deep
within chalk hills... fully protected from the environment" -
Such confusing statements only made the consumers cynical and most
up trying to purchase green products, according to the survey. The
concept of recy-
cling was something which led consumers to think twice on buying
Almost all products apparently had recycled logos. The report
stated that "while in
theory plastic bottles and cans are recyclable - almost everything
is - in practice,
very few local authorities have the facilities to recycle either.
So unless the consumer
takes them to a special collection centre, the claim will be
meaningless." Therefore, it
concludes that environmental claims are "often woolly,
unverifiable, open to multiple interpretations, of no real benefit, or downright dishonest."
The survey also found that buyers tended
to respect those statements backed by well JAghll',
known organisations like the World Wide
Fund for Nature (wwF) or the Friends of the
Earth. The report finally suggests that the
should be a legislation to bring such dubious
claims to book, or else, to create a separate T4
environmental claims act.
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