Fewer 'green claims'

The number of new products marketed in the US as'environmentally
friendy declined in 1996, according
to the analysis of data available with
Marketing Intelligence Service, a
New York-based company. The
firm tracks products labelled with
some kind of green claim , such
as biodegradable, ozone-friendly,
pesticide free, or recycled, but does
not verify the claims. Out of 8,748
products introduced in 1996, about
nine per cent made green claims.
The percentage of new products
with green claims was 9.7 per cent in
1995. The category with the highest
number of green claims is house-
hold products, such as cleaners and
paper goods '(Tomorrow.- Global
Environment Business, Vol 7, No 3).