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The Fortnight


Aug 15, 1995 | From the print edition

TELEMARKETING MARVELS: Want to do a market survey before buying a new
car? All you have to do is press a few
buttons - on the remote control of your television.
The UK-based Viewcall electronic
company - a new entrant in
Britain's information superhighway
- has developed a technology for
transmitting high-quality still pictures, text and sound over conventional copper telephone lines to standard television sets in an interactive
manner, enabling the buyer to view
details of possible purchases. More
key depressions will permit one to
arrange test drives by sending the
message directly across to the con-
cerned company.

FLOUR FOR HEALTH: Those suffering from diabetes, constipation or high
cholesterol need not despair, as a
special hi-fibre flour - keeping their
needs in mind - has been developed
by Chandigarh's DeviDayal Verma
Rice and General Mills. Named 7-
STAR, the flour contains low cholesterol and is prepared by using the
cold grinding technology which keeps its nutritive value intact. The
flour is currently being used in various medical institutions including
the All India Institute of Medical
Sciences, New Delhi.

SELLING IT CLEAN: The citizens of
Madras in Tamil Nadu will soon be
introduced to automated water
vending outlets - an alternative to
the expensive bottled mineral water
- which will process and purify
about 1,000 litres; of
water per hour using the reverse
osmosis process with the help of
a membrane. This technology is
being introduced in the country for
the first time by the S & S Industries
and Enterprises, an organisation
based in Madras.

POTENT PLASTER: Those with shattered
hips or smashed ankles need no
longer have nightmares of metal
plates and screws being inserted into
their bodies. Scientists working
at the Norian Corporation in
Cupertno, California have produced
a miracle paste that can take care of
all breaks and fractures. Named
"Skeletal Repair System" (SRS), the
drug - injected through the skin
into a fracture - hardens within
minutes and helps the bone retain its
strength. The SRS is similar in structure to the natural bone, claim its
producers, and our bodies accept it assuch.

rated as an environment hazard, has
its uses too. It has now become a
source for generating income for
enterprising brickmakers in south
India. Produced as a by-product in
coal-based power plants, it is being
used to manufacture bricks and
cement by means of technology developed by N Kalidas,
director of the Institute for Solid Waste Research
and Ecological Balance in
Visdkhapatnam, Andhra Pradesh.
The product created is Fal-G, made
from flyash, lime and calcinated
gypsum. It is cheaper than the
conventional clay brick by at least 40 per cent.

CYCLES AND RECYCLES: If there are soda
cans there will be cycles. This is the
latest slogan of Huffy, the 103-
year old bicycle manufacturer in
Dayton, US. It is promoting its new
Metaloids series of bicycles for children made entirely from recycled
aluminum. Each "recycle" uses about
120 soda cans. The new model also
gives a softer ride than steel-made ones, claims Huffy's development engineer. Huffy also plans to launch an Eco-Terra brand line of
bikes for adults using milk and plastic soda bottles.


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