Issue Date: Apr 30, 2010
The great telecom hoax
I can’t understand why the telecom company, Aircel, has ventured into such a campaign and what it aims to achieve from this (‘1,411 tigers, and unanswered questions’, March 16-31, 2010). Initially, I had thought that the company is trying to lure customers by introducing schemes such as diverting part of the revenue earned from Aircel calls into saving tigers.