Issue Date: Aug 15, 2013
Mita Gupta of Delhi visits a retail shop, goes to the personal care section, looks for the familiar toothpaste, picks it up, brings it home, takes the tube out and throws the packet into a bin. She does not even glance at the elaborate information printed on the packet. And Gupta is not the only one to do so. According to the International Foundation for Research and Development, a UAE-based non-profit, 55 per cent of the Indian population—about 682 million people—uses toothpaste.