Issue Date: May 31, 2008
recently, the Indian Medical Association (ima) earned the dubious distinction of being the first association of medical professionals in the world to endorse a food brand. And that too of a company best known for its brands of non-nutritive and unsafe carbonated beverages. Going by the law of the land, this endorsement is illegal. The Prevention of Food Adulteration Act, 1954 clearly makes it illegal to label foods as wothy of being recommended by the medical profession.