Issue Date: Nov 30, 2008
Who embraced common sense and cut agricultural costs
MEDIA outfits, like other kinds of institutions, have their ways of identifying themselves with a better world. This is when magazines and newspaper move beyond what they can show through reportage. They launch into a campaign, push into the reader's face editorialized content, run a series on a chosen subject, launch a relief fund for victims of a disaster, or invite a guest editor. Some of these go down well, others do not.