Issue Date: Aug 31, 2003
The increasing popularity of a high-fat, high-protein diet proposed by the late nutrition guru, Robert Atkins, is eating into multinational company Unilever's profits. The Atkins diet allows people to gorge on meat, cheese and fats but requires them to control their carbohydrate intake. As a result, Unilever's SlimFast brand, with its range of low-fat, food-replacement products such as milkshakes, pastas and soups, is incurring losses for the company.