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Soft Drinks Industry

Commercial breach

Author(s): Ruhi Kandhari
Issue Date: Sep 30, 2009
the association of physicians in India has decided to raise Rs 1 crore through endorsements this financial year. The decision comes a year after the Indian Medical Association, or ima, faced flak for endorsing food products.

Caffeine hits energy drinks

Author(s): Nidhi Jamwal
Issue Date: May 15, 2009
Maharashtra food regulators seize consignments energy drinks sold in restaurants and grocery stores have caught the eye of food regulators in Maharashtra. In the first week of April, they seized large quantities of beverages sold under brands like Red Bull, Cloud 9, Fighter and SoBe Adrenaline Rush from
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