Issue Date: Nov 30, 2010
Manoj Lodhiwal is the head salesperson at a household appliance store in south Delhi. Every morning as the storeowner performs puja, he examines how and where to display products. “The facade must remain stacked with home water purifiers; they are the hottest items,” Lodhiwal said. His store is in Mohan Singh market, an electronics and household appliance hub in Delhi. The frontage of most shops here display water purifiers—from low-cost variants priced at Rs 999 to the ones with more attractive features, worth Rs 50,000.
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