Magazine>> Revival • USA
US magazine Newsweek returned to hard copy on March 7 for the first time since the magazine ended its print edition in 2012. The magazine resumed its print version with a cover story on revealing the identity of the creator of virtual currency bitcoins. Newsweek stopped its print edition in December 2012 after 80 years, amid falling advertising revenues as readers moved towards online publications.
However, its new owners, IBT Media, say they have worked out a business model that does not rely heavily on ad revenue. Etienne Uzac, co-founder and chief executive of IBT Media, told BBC that the company aims to generate as much as 90 per cent of the income for its print edition from subscription revenue. It has put a premium price on the print edition, which will be sold for $8 (Rs 520) per copy in the US, to ensure profitability.
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