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AD>> Colas • India

Published: Monday 30 November -0001

Those who believe aerated drinks do nothing other than send adipose tissues into overdrive, spare a thought for the country’s excise department.

imageAn ad issued by the department on February 21 exhorted: “Drink aerated dr-inks and do social service.” It explained this unlikely way of doing social good: “Excise duty on aerated drinks is used to meet drinking water requirements of millions.” B Vani, inspector at the department’s directorate of public relations said: “The ad tries to inculcate awareness on benefits of paying tax. It does not eulogise aerated drinks.”

Vani admitted aerated drinks do harm but does not find the ad wrong because aerated drinks are not banned.

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