Harnessing technology for the Indian farmer. That is what this unique web-based initiative of ITC's International Business Division wishes to do. Combining a broad set of online resources and a network of around one thousand kiosks, the site claims to reach rural farmers in about 6,000 Indian villages. It offers realtime agribusiness information, products and services to rural farmers seeking to become more competitive and to have better access to domestic and international market opportunities. Farmers can access latest local and global information on weather, scientific farming practices as well as market prices at the village itself through this web portal - all in Hindi. Choupal also helps supply of high quality farm inputs as well as purchase of commodities at their doorstep.
Given the literacy and infrastructure constraints at village level, this model is designed to provide physical service support through a Choupal Sanchalak - himself a lead farmer - who acts as the interface between computer terminal and the farmers. Full contents of this site are therefore made available to the registered sanchalaks only.
The channels include weather crop-related info, soil testing, suggestions, government schemes and news that are relevant for the farmers.
We are a voice to you; you have been a support to us. Together we build journalism that is independent, credible and fearless. You can further help us by making a donation. This will mean a lot for our ability to bring you news, perspectives and analysis from the ground so that we can make change together.
Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.