The number of new products marketed in the US as'environmentally friendy declined in 1996, according to the analysis of data available with Marketing Intelligence Service, a New York-based company. The firm tracks products labelled with some kind of green claim , such as biodegradable, ozone-friendly, pesticide free, or recycled, but does not verify the claims. Out of 8,748 products introduced in 1996, about nine per cent made green claims. The percentage of new products with green claims was 9.7 per cent in 1995. The category with the highest number of green claims is house- hold products, such as cleaners and paper goods '(Tomorrow.- Global Environment Business, Vol 7, No 3).
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