Green goes red

 
Last Updated: Saturday 04 July 2015

"GOING green" has turned out to be a risky proposition for paper producers in Europe, who have invested heavily in a pioneering technology that is totally chlorine free, in a bid to please their environment-conscious customers. Chlorine, normally used as a bleaching agent, is also a heavy polluter, adding toxic by-products such as dioxins and chlorinated organic compounds to pulp mill effluents. Buyers' response to "green" chlorine free paper has, however, not been encouraging. They are reluctant to pay the premium prices the producers charge to recover the money they have invested in going clean.

Subscribe to Weekly Newsletter :

Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.