Ad>> Engineering • India
.jpg "A still from a Kirloskar ad about removing a lake")
The Kirloskar Group is all set to play God.
In a TV ad the engineering company claimed it can lift lakes that stand in the way of development projects and relocate them. So all projects that earn the ire of environmental groups can hire the group’s services. The company said the ad is consistent with Kirloskar’s environmentfriendly approach.
It claims to lay much store on reducing its carbon footprint. But it’s not unnatural perhaps for an engineering company to root for technofixes. For example, Sanjay Kirloskar, the company’s top honcho, has in the past described river-linking as solution to like problems including flood and food shortage.
We are a voice to you; you have been a support to us. Together we build journalism that is independent, credible and fearless. You can further help us by making a donation. This will mean a lot for our ability to bring you news, perspectives and analysis from the ground so that we can make change together.
.png)
Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.