New coffee house chain by Coke

Published: Sunday 31 December 2006

Coca-Cola Toronto

On fashionable Bloor Street in Toronto, there is one building that always stood out as an icon of modernism; it was home to one George Jenson for years. But it has been turned into a cafe, Far Coast. It looks neat and fits right into the lovely structure. We now learn that it is the North American prototype for a new coffee house chain being developed by none other than Coca-Cola. There is no indication of this in the store; instead you find bamboo floors, a fair trade coffee, cups with recycled content, biodegradable utensils and bamboo stir sticks. In the men's loo, they have waterless urinals. Is Coca-Cola turning over a new leaf? Or does it hide something sinister?

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