Proctor and Gamble (P&G) is launching Febreze, a new spray that permanently removes garment odours, such as cigarette or pet smells, without having to wash or dryclean the cloth. P&G says Febreze comes under a new category called 'fabric refreshers' because unlike sprays which use perfume to mask the odour, Febreze traps the odour molecules inside the fibres of the fabric, thereby neutralising its offensive odour. P&G spokesperson says that as long as the fabric is not stained or dirty, Febreze can remove the odour and unlike other deodorisers will not require vacuuming or leave a residue on the carpet.
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