THE ARNOLD Schwarzenegger-starrer, Lost Actfon Hero, is to be advertised in space. Columbia Pictures is
paying $500,000 to have the movie's
logo and name painted in large red,
yellow and orange letters on the payload of the unmanned commercial
rocket, Conestoga 1620, due for
launch in early May.
The payment to become the first movie to be advertised in space is a bargain considering the cost of a 30- second commercial at this year's American football Super Bowl match was $850,000. The payoff from the movie advertisement is still uncertain because the major US television networks do not usually telecast the launching of an automated commercial space vehicle.
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