Phoney web business

Mobile Phones>> Fair Trade • Taiwan

Published: Wednesday 15 May 2013

Fair-trade officials in Taiwan are probing reports that Samsung paid people to criticise rival HTC online. Samsung is alleged to have hired students to post negative comments about phones made by Taiwan’s company HTC. If found guilty of engaging in “false advertising”, Samsung could face a fine of up to of US $400,000. A Taiwanese website had published documents that showed Samsung recruiting students to criticise HTC and praise Samsung. Samsung Taiwan said it had not been told about the investigation. However, the subsidiary put a statement on its local Facebook page, saying it had “ceased all marketing activities that involve the posting of anonymous comments”. It said all future marketing work would be more in line with its company philosophy of honesty.

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