Practise what you preach

Published: Wednesday 15 January 2003


Four leading nature and wildlife magazines - National Geographic, Smithsonian, Sunset and Cond Nast Traveler - have been pulled up by the publishers of nine environmental magazines for using virgin fibre paper in their publications. According to estimates, 737,809 trees were cut down in 2001 to provide paper for these four magazines alone, some of which, ironically, often celebrate nature with the finest photographs.

The nine independent publishers want these four high-profile magazines to switch from 100 per cent virgin fibre paper to paper containing at least 10 per cent recycled content. "The natural wonders that appear in our magazines are threatened by each page of virgin paper," the nine publishers, all of whom print their magazines on paper that has a minimum of 10 per cent post consumer content, wrote in an appeal. "We know of no better place to take the next step in protecting our world's wild forests than right here at home," the letter says.

The environmental publishers were assisted in the drafting of their letter by the organisation Magazine PAPER Project, which is working towards preserving forests.

The appeal was signed by publishers such as H Emerson Blake of Orion, David Bolling of Whole Earth, Tom Butler of Wild Earth, Denise Hamler of Co-op America Quarterly, Frances Korten of YES! Magazine, Kathrin Day Lassila of OnEarth, Doug Moss of E magazine, the Earth First! Journal and Audrey Webb of the Earth Island Journal.

The complete letter is available at:

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