Smoking sans smoke

Last Updated: Saturday 04 July 2015

a battery-powered electronic cigarette holder, the first of its kind, is being tested in the us . The device eliminates smoke and ashes from the ends of cigarettes. Developed by us -based Philip Morris Cos, the 'smoking system' is a beeper-sized 125 gm box containing a specially designed cigarette and an electronically controlled lighter that runs on rechargeable batteries. The tobacco burns only when puffed. Smokers could take a puff from a cigarette in its holder, put it down and take another puff an hour later.

Critics say that the device demonstrates the lengths to which the tobacco industry can go to make a dangerous addiction more socially acceptable. Richard A Daynard of Tobacco Products Liability Project, an anti-tobacco group in the us said that the device might encourage children to smoke and help them to conceal smoking from their parents. Company officials say that the device is designed to eliminate the between-puffs burning of cigarettes that accounts for 90 per cent of second-hand smoke. But smokers would still inhale at least the same three milligram of tar and 0.2 milligram of nicotine that is in conventional so-called 'ultralight' cigarettes.

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