Coke in conservation mode?
the us office of the World Wildlife Fund (wwf), a non-governmental organisation, recently announced its collaboration with Coca-Cola Company for freshwater conservation work and research in freshwater biodiversity globally. Ironically, Coca-Cola's Indian subsidiary has been charged with overexploiting groundwater in Kerala's Plachimada district (see: 'CALLING THE SHOTS', Down To Earth, December 15, 2003).
But conveniently sidestepping the matter, wwf-us told Down To Earth: "We were aware of the issue and the conflicting perspectives on what happened -- our role is not to judge a specific situation, but to help improve overall conservation performance.... It's clear that Coke's support of wwf's work will enhance the company's conservation stewardship." Such explanations notwithstanding, activists are taking the news about Coke's new role with a pinch of salt.
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