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Magazine>> Ivory Trade • South Africa

Published: Monday 30 November -0001

imageA new e-magazine and iPad app, Unveiling the Ivory Trade, released by the International Fund for Animal Welfare, uses digital storytelling as a campaign tool to highlight the escalating illegal ivory trade. Unveiling the Ivory Trade brings together video, audio, illustrative graphics, visually inspiring photography and interesting text to create a dynamic digital storytelling experience. The magazine can be viewed online and can also be downloaded or viewed on iPads as an app at “We have to find appealing ways to stop elephants being slaughtered for their ivory,” said Jason Bell, the director of the fund’s elephant programme.

The magazine has also been developed to take advantage of social media. People can interact and share or tweet through their individual networks, allowing individuals, firms and NGOs to spread the message and make a greater impact to help stop ivory trade.

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