Website review: Going 'rural'

www.ruralnaukri.com proclaims itself as a "'Haat' where buyers and sellers of rural talent meet". But if you think it is entirely to do with rural India, hold on. The site offers social or agribusiness placement services, development consultancy and will train you into a development professional

 
Published: Saturday 04 July 2015

www.ruralnaukri.com

This website proclaims itself as a "'Haat' where buyers and sellers of rural talent meet". But if you think it is entirely to do with rural India, hold on. The site offers social or agribusiness placement services, development consultancy and will train you into a development professional. All the social sector jobs, including those in non-governmental organisations, have by strange and stereotypical definition been included as 'naukris' (jobs) in the rural sector.

"The fact that the Indian rural sector is widespread and physical connectivity is poor, systems for employment have remained underdeveloped for rural India. It is ironical that both employers and employees need each other but are not able to meet, as if someone has fixed a game of hide and seek on a continuous basis," declares the website. Yet irrespective of where the jobs are based -- villages, towns or mega-cities -- as long as it is in the social sector it is categorised as a rural job.

Advertisers for jobs include Hindustan Lever Limited, Dabur, Tata AIG, Max Newyork Life, DCM Shriram Consolidated Ltd, the Agha Khan Rural Support Programme and the Himalayan Action Research Centre. Set up in April 2002, the website today has created a databank of 19,000 resumes ranging from graduates, post graduates, doctorates in agriculture and veterinary sciences, health management and forestry among others. Anyone interested in development...er, going rural?

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