Targeting the tiger

 
Published: Sunday 07 June 2015

Targeting the tiger

The New York-based Wildlife Conservation Society (WCS) has launched a public awareness cam- paign aimed at debunking traditional beliefs that fuel the demand for tiger products in South Asia. Chinese medicine uses tiger parts to heal ailments ranging from backaches to poor eye- sight. Millions of Asian viewers have been seeing the WCS advertisements, created free of cost by Ogilvy & Mather, the ad agency.

Subscribe to Weekly Newsletter :

Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.