1.
The New York-based Wildlife
Conservation Society (WCS) has
launched a public awareness cam-
paign aimed at debunking traditional
beliefs that fuel the demand for tiger
products in South Asia. Chinese medicine uses tiger parts to heal ailments
ranging from backaches to poor eye-
sight. Millions of Asian viewers have
been seeing the WCS advertisements,
created free of cost by Ogilvy &
Mather, the ad agency.