Targeting the tiger
The New York-based Wildlife Conservation Society (WCS) has launched a public awareness cam- paign aimed at debunking traditional beliefs that fuel the demand for tiger products in South Asia. Chinese medicine uses tiger parts to heal ailments ranging from backaches to poor eye- sight. Millions of Asian viewers have been seeing the WCS advertisements, created free of cost by Ogilvy & Mather, the ad agency. 12jav.net12jav.net
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