To raise awareness against defecation in the open, UNICEF has launched a digital media campaign in India this month. The website of the campaign invites visitors to sign a pledge and request the President of India to help in dealing with the problem.
The three-month-long digitally-led campaign, “Take the Poo to Loo”, has a dedicated website, Facebook page and a YouTube video, showing interactive and animated graphics. With an idea to create awareness among the youth, the initiative aims at spreading the message of the harmful effects of defecating in the open.
The website of the campaign shows interactive graphics and videos where poop has taken a city to a standstill. The video called “Poo Dabba dance” is an animated illustration to make people aware of the rising quantities of poop in a city and forcing them to think if this shit is ever going to end.
According to UNICEF campaign website, defecation in the open is a major public health problem and globally India has the largest number of people—more than 620 million—still defecating in the open. The website adds that almost 28 million school children across India do not have access to school toilet facilities.