First comes chick

Kuroiler hens offer a poultry business model that can fight poverty, nutritional stress

By Jyotika Sood
Published: Monday 15 October 2012

First comes chick


In the industrial hub of Khandsa in Haryana’s Gurgaon district, a sprawling campus surrounded by trees houses several poultry units. Among them, a small unit arrests one’s sight. It breeds Kuroilers, multi-coloured birds like the country hen, only that they grow bigger, lay more eggs, and provide livelihood to one million rural households in the country. The campus belongs to Keggfarms, a private firm that used parent and grandparent stocks from the US and pure bloodlines to create Kuroiler in the 1970s.

A Kuroiler lives on a diet of kitchen and agricultural waste. Kuroiler hens can deliver around 150 eggs per year, while native hens deliver 40. A Kuroiler chicken meat yield per bird is also more—a male bird weighs about 3.5 kg and female about 2.5 kg. The native male bird weighs 1 kg, while female 0.9 kg. Due to its unique genetic features, Kuroiler is resistant to diseases.

Introduced in the early 1990s, Kuroiler has become popular in rural areas of Uttar Pradesh, Jharkhand, West Bengal, Mizoram, Chhattisgarh, Meghalaya and Uttarakhand. Large number of small, landless and marginal farmers breed these birds as a full-time or part-time business. After her husband’s death, Tarabela Ghosh of West Bengal was struggling to feed her three sons. She used to sell parboiled rice but the income was not enough. In 2007, she decided to start Kuroiler farming. She now earns over Rs 2,000 monthly in addition to what she earns from her rice business. “I feed the Kuroilers the leftovers from the rice that I sell. This reduces my input cost,” says Ghosh.

Kuroiler is the only bird which has been tested in India across a number of agro-climatic zones, says M K Biswas, general manager of sales, Keggfarms. “We have supplied over 250 million Kuroiler chicks in 13 states and generated around Rs 450 million as additional livelihood especially for women,” he adds.

Kuroiler lives on kitchen wasteThe USP Reinventing the basket-bicycle delivery network of supplying chicks, Keggfarms has over 1,500 mother units, 400 dealers and 1,500 village vendors.

The company supplies newborn chicks to mother units at around Rs 10 per chick. These units breed the chicks for 15 days and ensure that they gain around 300 grams each. They incur an expense of Rs 7 per chick.

After a gap of 15 to 20 days, the units sell the birds to vendors at a cost of Rs 17 per chick. The vendors then sell them to rural households at varied prices. A unit earns between Rs 3,800 and Rs 5,300 per month, while a vendor makes between Rs 1,100 to Rs 9,300 per month. For rural households, there is a choice whether they want to sell Kuroiler eggs or meat. People generally keep a stock of five to 20 live birds.

The reason newborn chicks are not supplied directly to farmers is because mortality rate of poultry chicks in the country is very high. “The concept of mother unit was established because we wanted to minimise early chick mortality and provide modicum of immunisation so that the poultry farmer does not incur any loss,” says Biswas. People working at the unit are trained for initial nursing of Kuroiler chicks. “Our focus is on unemployed, agricultural labourers or construction workers,” he adds.

Global recognition

Kuroiler’s successful model of farming has also been recognised at the global level. UN’s Food and Agriculture Organization in its The State of Food and Agriculture 2009 report states: “On an average, households raising Kuroilers generated five times as much from their poultry enterprises as did households that kept non-Kuroiler poultry.” Keggfarms has also become a case study at the London School of Economics and Harvard Business School.

The model was also adopted as an experiment by the government of Uganda. During the field experiment in 2010-11, the Arizona State University observed that the bird yielded 133 per cent more meat, 462 per cent more eggs and 341 per cent increase in income over local chickens.

Making of “near organic” egg
imageIn 1964, a 29-year-old man approached a US company for a poultry germplasm that could increase yield (number of eggs) and was resistant to some diseases, but he was turned down. His dream of making India independent in poultry breeding, a business dominated by Americans, was shattered.

But after a struggle for nine years he realised his dream and ushered in rural prosperity. In an interview, KEGGFARMS founder and chairperson Vinod Kapur recounts his journey

How did it start?

In 1963 I heard about poultry farming from my father while I was with WIMCO, a multinational matchstick company. The idea was new to me, but I got so obsessed that I borrowed money and rented land to start the operation of selling eggs. During all this, I met Thakur Ram Avtar from eastern Uttar Pradesh who was neither a geneticist nor a highly educated person, but was an expert in poultry farming. He said to get good eggs we need to genetically breed birds, for which we require parent stocks, grandparent stocks and pure bloodlines.

The concept was not known in India then. When I approached US companies for germplasm, they refused. Finally in 1971, a small poultry breeder named Robert Parks agreed. He came to India and helped me convince the government that genetic breeding is important if the country wants to become self-sufficient in meat and poultry. This was the first time that breeding research on poultry started in India.

Why did you develop Kuroiler?

In the 1980s when the government decided to integrate with global economy under its liberalisation regime, it was tough to sustain as gates were opened for multinationals. I wanted to survive the storm and innovation was the only way. I had to look at the aspects of genetic poultry breeding which everybody was ignoring. Everybody was busy capturing urban market, while I got busy in making rural poultry a remunerable activity, helping poor families and creating a business opportunity for us. Our research showed there were nearly 30 million families in rural India which were rearing poultry. Their chicks weighed less and produced very few eggs. I thought why not capture this market and Kuroiler, a village-specific genetic product, was developed that could perform in a hostile, resource poor and foraging village environment.

What is unique about Kuroilers?

While breeding Kuroilers we considered several factors, like poultry in rural households is a woman-centric activity; chickens survived on agricultural and kitchen waste and supplementary feed like broken grains. So we developed chickens that could survive in these conditions.

How did social entrepreneurship happen?

While we were conducting surveys for rural markets, we saw many undernourished women and children. I told my team that when we introduce Kuroiler our focus should be not only on livelihood, but also on nutrition.

Why do you use the term “near organic” for Keggfarm eggs?

They are not eggs but KEGGS. The chicks are fed the highest quality natural material like maize and soya. No artificial stimulant is incorporated in the feed. So practically KEGGS are as good as organic eggs and we call them “near organic”.

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