Lifestyle

How marketers condition us to buy more junk food

McDonald’s has been under a cloud in recent years as its US customers turn to alternatives. The Conversation explores what the sector is doing to keep customers hooked and sales rising

Let’s play with mud

Using earth to develop modern, sustainable buildings

Let’s play with mud
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Lighting up hearts

A hospital for cardiac patients in Ahmedabad is sunlit to cheer up patients. It saves energy, too

Rolling back the architect
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City trapped in a solar oven

Climate-incompatible buildings that fuel excessive use of air- conditioners not only add to the energy needs of cities but also create temperature hot spots

City trapped in a solar oven
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What’s good insulation?

Many architects use imported, expensive and environmentally inappropriate material

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A smart idea

Economic growth has unleashed an enormous appetite for home appliances among the Indian middle class. At their current level of energy efficiency, these products can seriously threaten the energy security of the country. There is a way out. Move on to super-efficient appliances-now

Delhi's walking medicine bank

Delhi's walking medicine bank

Omkar Nath Sharma has made it his vocation to collect unused medicines and distribute them to the poor

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Assam bank is changing lives, making entrepreneurs of illiterate women

The cooperative bank has been helping marginalised women save and become financially independent

Assam bank is changing lives, making entrepreneurs of illiterate women

Small farms can be profitable

Ramesh Chander Dagar, an organic farmer from Akbarpur Barota village, Sonipat, Haryana …

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Scheme against jobs

Government is bent upon shrinking jobs for the poor by fundamentally changing the rural …

Sukhwa Bedia of Bisa Village in Ranchi has increased his rice yield by almost 50 per cent by making slight modifications in the cultivation practices. In the System of Rice Intensification (SRI), farmers sow at the most one-two seedlings at one place instead of 5-6 seedlings sown in the traditional method. Between each seedling, a space of 10 cm is left the sowing is done at least a week in advance. This gives the seedlings enough time and space to grow and multiply. “In the traditional method we used to hardly get 12 tillers from a hill. Now, each hill has at least 20 tillers.

<p>Kalicharan Beria of Bisa village has supplemented his income from his small field by livestock rearing including duck farming. To increase the growth of ducks and yield of milk from the cows, he cultivates azolla, an aquatic weed rich in proteins, essential amino acids, vitamins and minerals. “The weed is very easy to cultivate; the only requirement are cow dung and water and a plastic sheet,” says Kalicharan.</p><br />

<p>Churwa Bedia of Dubla Beda village in Ranchi uses ‘Ausadhiya Matka Khad’ to control pest infestation and to supply nutrients to the soil. The manure is prepared by decomposing a mixture of cow dung, cow urine neem leaves, karanj leaves and calotropis leaves in an earthen pot. This has helped the farmer to get good market price. While this has brought down the input cost on fertilisers to zero, Bedia claims the yield has only improved for his crops</p><br />

<p>Several farmers have excavated five per cent of the land in their fields to create water bodies to provide emergency irrigation to the paddy and also to take second crop. This has helped the farmers get more yield by supplying water in the time of need. The bunds of these water-bodies are used for cultivating vegetable crops</p><br />

<p>The collected urine is also used to prepare other indigenous liquid manure and insecticides. One such insecticide is called ‘Brahmastra’. Made by mixing a prescribed quantity of neem oil, tobacco leaves, garlic, ginger and chilly paste, powdered soap, cow urine and water, Brahmastra is considered to be sure shot cure for any pest attack on crops</p><br />

<p>Sukhwa Bedia of Bisa Village in Ranchi has increased his rice yield by almost 50 per cent by making slight modifications in the cultivation practices. In the System of Rice Intensification (SRI), farmers sow at the most one-two seedlings at one place instead of 5-6 seedlings sown in the traditional method. Between each seedling, a space of 10 cm is left the sowing is done at least a week in advance. This gives the seedlings enough time and space to grow and multiply. “In the traditional method we used to hardly get 12 tillers from a hill. Now, each hill has at least 20 tillers.

<p>Use of vermicompost has not only reduced the cost of production for most of the farming families in Dubla Beda village in Ranchi, but many farmers are also earning by selling vermicompost in the nearby weekly markets</p><br />

<p>Farmers are also using plastic mulching used for optimum use of the water and reduce evaporation loss. This is method is applied where tomato cultivation was started in the kharif season</p><br />

<p>Biomass, collected as waste from the fields, is kept in a concrete pit and covered with plastic sheets for decomposing for about 25 days. Half-decomposed biomass from these pits and cow dung is then decomposed in a vermi-pit along with the earthworms to make vermicompost</p><br />

<p>These small-holder farmers in Jharkhand show how traditional knowledge of their ancestors can come handy in reviving their agriculture. Almost every house in Jhanji in Deoghar, Jharkhand has modified its cowshed to collect cow urine in a concrete pit. They use cow urine, diluted with water, as a pesticide to spray in the fields <br /><br /><br /><br /><strong>Photo feature by</strong> Priyanka Pathak with inputs from Sanjay Kumar</p><br />