Waning winter is the time when people call up their dry cleaners to get heavy business suits and jackets cleaned before packing them for the next season. Soon the wardrobes are occupied by bush-shirts, kurtas and T-shirts made of cotton and linen, which are perfect to keep people cool through heat and sweat.
But air conditioning is probably changing the way we dress. Conference rooms, auditoriums, workspaces and malls are running their air conditioners at as low as 18-19°C to keep it cold for their employees and visitors. The question then is: Is cold is really comfortable?
At such low temperatures, only a person wearing a climate-inappropriate three three-piece business suit or a stretch lycra jeans would feel fine while someone who is clad in a summer-friendly bush-shirt would be quivering in the cold. Besides being too cool for comfort, there are monetary implications of keeping the ACs at such low temperatures. For every degree decrease in thermostat setting, there is increased energy consumption of fiveper cent. So there would be fatter bills to pay to keep temperatures low.
It is surprising that India with all its energy concerns never gave serious consideration to appropriate clothing as an energy conservation measure. Our neighbour, Pakistan, has proved to be the smarter one. Like in most parts of India, temperatures in some parts of Pakistan reach around 40°C in peak summers. The Pakistani PM’s office has prescribed a dress code for summers. The dress code recommends light-coloured, loose-fitting clothes to combat summer heat. Government employees will also be allowed to wear shoes without laces or sandals without socks at work. Further, the government has also gone ahead with stricter steps–like banning air-conditioners in its offices–to cope with power shortage. The Japanese have also mandated season appropriate dressing for building occupants. So three piece suits are out for them in peak summers, and peak summer for them is just around 30°C!
So isn't it time Indians start to dress down and flaunt the cool bush–shirt. Wear light to set things right. Right?
Too cool for comfort
Author(s): Sakshi Chadha Dasgupta, Disha Singh
Issue Date: May 15, 2013
How rising incomes are lowering room temperatures at the cost of energy, health and comfort
“I can’t imagine my day without air-conditioners. I even ensure that I buy vegetables and fruits from an air-conditioned supermarket,” says 28-year-old Deepali Sinha Kapoor, a marketing executive in an IT firm in Lucknow. Kapoor is so used to cool spaces that besides spending long hours in her air-conditioned office, she spends her weekends touring air-conditioned malls.
Like Kapoor, many young people and families crowd malls and multiplexes in the summer to escape the heat and revel in crisp air-conditioned comfort. Manufacturers, cashing in on the summer frenzy for air-conditioners (ACs), dole out attractive offers. Originally, it were manufacturers of products susceptible to heat and humidity, like tobacco, chocolate and colour printing, who had commissioned experiments in mechanical cooling. Emphasis has shifted to comfort systems, with air-conditioning aimed more at cooling living space than equipment and consumer items.
Higher disposable incomes and accompanying lifestyle modifications are major drivers of the demand for ACs in India. “People want to feel comfortable both at home and at their workplaces and ACs provide them this comfort,” says Anup Bhargav, senior general manager, Godrej Appliances.
A study by Mckinsey Global Institute (MGI) states the middle class in India will swell from 50 million at present to about 583 million by 2025. That will be 41 per cent of the population. This upwardly mobile middle class is likely to use ACs, vacation annually, dine out and opt for global brands, according to MGI. Small wonder then the AC market in India is growing at over 30 per cent annually.
Rising expectations
Studies show that living and working in buildings with strictly controlled temperature conditions raises thermal comfort expectations. People become accustomed to air-conditioning and do not want to settle for anything less. India is beginning to show signs of this discomfiting trend.
“Overindulgence in air-conditioning has made people its captive users and they hardly venture outdoors,” says S K Chhabra, head of cardio-respiratory physiology, Vallabhbhai Patel Chest Institute in Delhi. “A large number of parents that come to us for admission enquire about air-conditioned classes. Today it is a matter of competition and fully air-conditioned schools score over others,” says Richa Khandelwal, a counsellor at Euro Kids, India’s largest preschool chain.