The Adani Group, which is tasked with the redevelopment of Mumbai's Dharavi area, has renamed Dharavi Redevelopment Project as Navbharat Mega Developers Private Limited (NMDPL).
The move, although seeks to incorporate development initiatives apart from upgrading it from a slum, has strategic undertones as well.
The rebranding is not only about giving the project a facelift but is aimed at avoiding confusion with the Dharavi Redevelopment Authority (DRA), the government’s planning body overseeing the project.