The wholesale goat market in Alwar, Rajasthan, plays a significant role in the region’s agricultural and livestock economy. Alwar is known for its active rural farming communities, and goat rearing is a common livelihood for many in the district.
Goat markets in the region function both as local supply hubs and as key trading points for livestock buyers from nearby states like Haryana, Delhi, and Uttar Pradesh.
The town of Kherli in Alwar is notable not only for its grain market but also as a strategic location for livestock trade due to its proximity to major cities like Jaipur and Agra.
Similarly, Khairthal, another town in Alwar, is emerging as a center for goat and cattle trading due to improved connectivity and infrastructure.
Goat breeds commonly traded in these markets include Sirohi, Barbari, Beetal, Gujari and Sojat which are favoured for their meat quality, adaptability and reproductive traits. These breeds attract buyers from across northern India.
The market system, however, faces challenges such as lack of proper infrastructure, high margins taken by middlemen and inefficiencies in pricing.