Further dilution of the rules safeguarding the Indian coastal ecosystem has just been proposed. Under the guise of providing land to poor fisherfolk for their settlements, is the administration surreptitiously letting in Indian companies and multinationals who eye coastal regions for commercial activity? Picturesque beaches right from Gujarat to West Bengal are seen as geese that lay greenbacks. In its pursuit of economic gain, the government seems to be turning a blind eye to the country's rich marine resources. Sun, sand and the sea may make a perfect vacation. But will not the garbage on the beach and poison in the waters kill the goose that lays the golden egg?