Private players are entering the Indian dairy market in a big way. Dairy cooperatives, which ushered in the White Revolution, need to expand and strengthen their network to protect the interests of small dairy farmers. But the cooperatives are hampered by political interference, unsustainable subsidies and poor marketing strategies. In such a scenario, the National Dairy Development Board is promoting a model milk producer companies—to compete with private companies. Is it the right strategy? JYOTIKA SOOD reports