Storm in tea cup

 
Last Updated: Saturday 04 July 2015 | 02:50:09 AM

-- A dispute has erupted between Burger King and one of its franchisees over global warming. The franchisee, Mirabile Investment Corporation, had placed the political statement "Global Warming is baloney" on a dozen outlets across Tennessee. Corporate Burger King ordered the statement taken down, and the franchisee has refused.

The controversy erupted when a Memphis newspaper reporter discovered the signs and then contacted corporate Burger King for comment. The burger biggie ordered them removed.

The marketing president of Mirabile, John McNeils, refused to take down the signs, "I don't think Burger King would run from controversy like cockroaches when lights are turned on. I don't know of any direction they gave the franchisee and I don't think they have the authority to do it."

Subscribe to Weekly Newsletter :
We are a voice to you; you have been a support to us. Together we build journalism that is independent, credible and fearless. You can further help us by making a donation. This will mean a lot for our ability to bring you news, perspectives and analysis from the ground so that we can make change together.

Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.