Swedish furniture retailer Ikea has unveiled an eco-friendly digital camera, made almost entirely from cardboard, as part of the company’s advertisement campaign for new eco-friendly home furniture collection. The project aims to get buyers to click images of their furniture using the camera and post it on Ikea’s website.
After clicking 40 photos, users can dispose it of for recycling. Called Knappa, the camera will not be sold but given away to consumers in selected stores around the world, the firm’s spokesperson told BBC. Created by Swedish designer Jesper Kouthoofd, the camera runs on two AA batteries, and connects to a computer with help of a swing- out USB connector. It is Ikea’s most recent step towards consumer electronics after the retailer developed a home theatre line.
We are a voice to you; you have been a support to us. Together we build journalism that is independent, credible and fearless. You can further help us by making a donation. This will mean a lot for our ability to bring you news, perspectives and analysis from the ground so that we can make change together.