Custom made

AD>> Colas • India

Last Updated: Saturday 04 July 2015 | 02:50:09 AM

Those who believe aerated drinks do nothing other than send adipose tissues into overdrive, spare a thought for the country’s excise department.

imageAn ad issued by the department on February 21 exhorted: “Drink aerated dr-inks and do social service.” It explained this unlikely way of doing social good: “Excise duty on aerated drinks is used to meet drinking water requirements of millions.” B Vani, inspector at the department’s directorate of public relations said: “The ad tries to inculcate awareness on benefits of paying tax. It does not eulogise aerated drinks.”

Vani admitted aerated drinks do harm but does not find the ad wrong because aerated drinks are not banned.

Subscribe to Weekly Newsletter :
We are a voice to you; you have been a support to us. Together we build journalism that is independent, credible and fearless. You can further help us by making a donation. This will mean a lot for our ability to bring you news, perspectives and analysis from the ground so that we can make change together.

Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.