ALWAYS ON: LANGUAGE IN AN ONLINE AND MOBILE WORLD Naomi S Baron OUP, US $45
The Internet and mobile phones are changing the way we communicate. But are they changing the quality of our social relationships and our written language? In Always On, Naomi Baron investigates how we are adapting our behaviour to cope with the strangely modern status of being accessible at all times. Baron uses observations on the use of online and mobile technology gathered in her classroom to arrive at an analysis.
WATER AND DEVELOPMENT: FORGING GREEN COMMUNITIES FOR WATERSHEDS Arun de Souza, Orient Blackswan `595
This book shows how watershed development projects intervene in people's lives and the ways in which an entire community gathers around the new resource. In analysing the processes involved in bringing together a heterogeneous group of people for a common cause, the study asks:—can scarcity motivate people to put aside their differences and invent a new method to conserve and manage water?
TATA: THE EVOLUTION OF A CORPORATE BRAND By Morgen Witzel, Penguin `599
With a major international presence in steel and communications, Tata stands 65th in the world brand valuation league. Morgen Witzel digs into the heart of the Tata enterprise, and describes its origins and evolution into a powerful brand.
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