- If you are not yet a Down To Earth subscriber, please click here to subscribe: Subscription
- If you are an existing Down To Earth subscriber, please log in to download digital archives.
Shoppers in Japan are getting green advice online, thanks to the website launched by the Japanese environment ministry. The site aims at helping consumers interpret product labels indicating levels of environmental friendliness. At present, there is a proliferation of eco-labels with green, blue and other marks which sport different images representative of nature. Many of these symbols have similar designs, thereby creating confusion in the minds of the shoppers. To dispel this, the ministry has compiled information on more than 80 seals from around the world.
Visitors to the site can view an index of labels. Explanations indicate whether the label is used for a specific product or a wide array of goods, and whether it takes a limited or broad range of factors into consideration when evaluating the environmental soundness of a product. It also supplies information about the organisation responsible for assessing goods and certifying products as environmentally preferable.
Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.