Swish and don't shop is the mantra the website swears by. The dictionary meaning of swish is to rustle, as silk. The idea here is to rustle clothes from friends. Started by Futerra, a communications agency in London, swishing involves people getting together to swap clothes and accessories and save the planet in the process.
The idea is to dig out all those skirts, shoes, jeans, shirts, belts and bags that one has not used and swap them for stuff that one really wants. Futerrans say it helps reduce waste. People network over www.swishing.org and plan a swishing party, where they pool all clothes for exchange. Transactions take place over a glass of wine.
No one is allowed to pick up any clothes till the swish rules are explained. Everybody must bring at least one item of clothing and can leave with as many items as they want.
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