In a world where pollution caused by textiles is a major threat, a brand specialising in eco-friendly fabrics claims it can be a better option for the environment
Meet Madhurima Singh, founder of Dhuri, a sustainable fashion label that uses natural fabrics such as milk, soya, banana, lotus and eucalyptus to make cloth. Dhuri means the ‘Axil’, the point from where a new leaf stalk grows on a stem. The brand is continuously experimenting with ecological and organic dyes such as pigment extracted from flowers, fruits, vegetables and seeds. The main advantage of the fabrics that Dhuri makes is that they are purely environmental-friendly. There is zero wastage as even the wastewater from the dye-making process is used for gardening purposes. Dhuri’s fabrics have a lot of advantages over the traditional fabrics such as cotton. They are more smooth and lightweight. The ventilation is superior. Some fabrics even possess amazing features like odour resistance and stain resistance. The main challenge faced by the brand is the lack of knowledge about the fabric in the Indian market. As people only know very few names like cotton or silk when it comes to natural fabrics and they are skeptic about other natural fabric options. In a world where pollution by textiles is raising a major threat, Dhuri claims that it can be a better option with a lot more added advantages than conventional fabrics but with no harm on environment.
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