Candy-flavoured tox

Published: Thursday 15 December 2005

-- Tobbaco Industry Internal Documents USA

New research by scientists of the Harvard School of Public Health (hsph), usa, has revealed that cigarette manufacturers target youth market with candy-flavoured cigarette brands. The flavours include mint, chocolate and citrus.

In recent times, cigarette makers have repeatedly assured that they no longer target the youth market. The researchers sifted through a database of more than 7 million internal tobacco industry documents spanning more than 30 years. The study appears in the November/December issue of the us journal, Health Affairs. Carrie Carpenter, its lead author and a research analyst at hsph states, "Flavored cigarettes can promote youth smoking initiation and help young occasional smokers to become daily smokers by reducing or masking the natural harshness and taste of tobacco smoke ."

One tobacco-industry document states, "Growing interest in new flavor sensations (such as soft drinks, snack foods) among younger adult consumers may indicate new opportunities for enhanced-flavor tobacco products that could leverage [a brand's] current strength among younger adult smokers". Gregory Connolly, senior author of the study and a professor of public health at hsph notes, "Adding candy flavors to a toxic product (cigarettes) isn't any different than adding sugar to meat contaminated a century back." President and ceo of the American

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