Global computer companies find that all roads now lead to Brazil, Despite its reputation as a banana republic
Brazil is tipped to be one of the world's fastest growing computer
markets for 1995, with projected computer and peripheral sales of US $6.9
billion, up from
US $5.7 billion last year. Software sales are expected to reach US
$550 million,
up from US $418 million in 1994. The frenzy stretches across a
snack bar owner
in Sao Paulo to the gigantic General Motors de Brasil, which
recently made a
large investment.
Meanwhile, parents are squirrelling away money to provide their
kids with
the latest in computer training. Futurekids, an American chain of
computer
schools for children, has opened 145 branches across the country.
Says Eckhard Pfeiffer, CEO of Compaq Computer Corp which opened its
first
Latin American plant near Sao Paulo in March, "We see as rapid a
growth in
Latin America as we had seen in Europe in our early years
(mid-'80s), and certainly faster than the evolution of our Asian business."
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