Nestle has launched N escafe Partners' Blend, a new coffee carrying the F airtrade mark. The "Partners Blend" soluble instant coffee is the first such Nestle product made from coffee grown by smallholders in El Salvador and Ethiopia.
This is a shift in Nestle's policy, which previously was against paying farmers above-market prices for coffee, saying it would encourage over-production and depress global market prices. The company doesn't just have farmers' interests at heart, but is aiming at Britain's organic foods sector, one of its fastest growing segments. The launch follows soon after Nestle's American rival Kraft linked up with non-governmental organisation Rainforest Alliance to introduce Kenco Sustainable Development coffee.
We are a voice to you; you have been a support to us. Together we build journalism that is independent, credible and fearless. You can further help us by making a donation. This will mean a lot for our ability to bring you news, perspectives and analysis from the ground so that we can make change together.
Comments are moderated and will be published only after the site moderator’s approval. Please use a genuine email ID and provide your name. Selected comments may also be used in the ‘Letters’ section of the Down To Earth print edition.