Free for all

Published: Sunday 31 March 1996

The first mobile telephones in the us were so cheap that they were being distributed free with every purchase of petrol. Now, the purchase of a Burger King whopper earns one a CD-ROM for free. The fast food chain is handing out Disney titles such as The Lion King and Pocahontas for children in the us owning multimedia PCs.

The reason behind these generous gestures is the reduced cost of producing CD-ROMs because of their overyroduction. The demand for publishing large amounts of information has increased tremendously. Apart from giant software packages, organisations also need to share text, pictures and even sound and video rues with employees and customers.

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